With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. Contact Impress Video now. They can also work as brand videos, allowing you complete creative freedom in conveying your core messaging. Related reading: Dynamic Video Production How to Make the Most Out Of Your Video Shoot. If you're already producing video content for your company, keep it up. 1. The State of Enterprise Video, just published by Socialive, surveyed over 600 professionals regarding their video content. Socialive reports that 84% of businesses surveyed had increased their video production the past year, while 88% of the respondents say they'll be increasing their video marketing efforts in 2022. Related reading: Animated Explainer Videos: How To Pick The Right Style For Your Brand. Video traffic is becoming more reliant on search engines. On all different internet platforms, video marketing has become the most appreciated type of content and the most efficient format in turning viewers into customers. Within the last several years, streaming entertainment has become one of the top mediums for film, television, news, and other forms of media. Here's what you need to know about animated explainer videos and how to use this type of video to get marketing results for your business. SONA Studios is a Sydney-based media agency that focuses on video production, live broadcasting, social media marketing, web, and design. Documentary-style videos are powerful in marketing and one of the genres we specialize in here at Covalent. The opportunity for virality and social media explosion on TikTok is huge for artists. Landscape vs. Say hello, HubSpots 2022 Marketing Industry Trends Survey. Storytelling is the most powerful technique in video marketing, and the marketers who learn to hone their storytelling skills will be the winners in 2022. . Less is more with video production. Quality video production whether youre talking about accessibility to equipment, knowledge or connecting with a qualified video production agency is within reach of practically every business. More than 99% of current video marketers told us they'll continue using video in 2021, and two-thirds plan to increase or maintain their spend. Especially in B2B, providing your sales team with the right sales and marketing collateral is essential. By giving your sales team access to well-produced videos that they can leverage throughout the sales process, youre giving them a valuable head start. Here are 45 Best Video Production Blogs you should follow in 2022 1. In 2022, we see new technology and software leading the road to managed Audio-Video services. Finding a production agency that understands your needs quickly and is collaborative is a critical success factor, so do take the time to compare your options. And thats authenticity. HubSpots 2022 Marketing Industry Trends Survey, 30% of social media marketers plan to invest more in short-form video than any other strategy in 2022. This isnt the case anymore. Read on to learn how to create quality content while staying under budget. For decades now, video has provided entertainment and has been one of our preferred ways of consuming information. Recording on smartphones. Video Production and Editing Trends and Predictions for 2022 Video will be used for all types of media, not just social media More people will start using video to tell stories and document their lives There will be a greater focus on making videos that are compelling and memorable to capture attention spans 2020 Accessibility sound off trends typography Vertical Video Video Production The Frisky previous post Thinking About Playing Powerball? Theres no other style that builds trust and credibility quite like this one, where real people get to tell their stories and share their experiences using their own words. How To Produce Docu-Style Video A Case Study, How to Leverage Live Video Production (Live Streaming) In Your Marketing, Testimonial videos are powerful marketing tools that work in literally any industry. You need to know whats most important the rest will just create noise. Content is becoming highly technical, with AR/VR and 360-degree videos becoming more accessible tools for brands to use. How Video Consumption is Changing in 2022. Every video brief and budget we work with is different. The rise of a new class of enterprise level video content creation solutions will fill in the gaps left by consumer tools. Using vlogs for video marketing. Augmented Reality Will Become More Mainstream Augmented reality is nothing new. This website uses cookies to improve your experience. Silent Video Gains Momentum Searches for "video captions" have increased 102% over the past five years. Every year, new video trends emerge, and some disappear. But, we do have a pretty good grasp on what to expect in trends today and into the near future, as well as an ever-growing realization of how integral video has become to our daily lives. Whether it's filmed at a studio or remote location, this type of video can be produced in numerous ways to get a similar high-quality result. Video Production Trend #2: Product Demo Videos Have you ever stumbled across a cool product and wondered how it worked? And the great news is that 86% of vlogs are created by individual creators. According to consumers, 51% ranked YouTube as the social site they spend most of their time on (Animoto, 2021). If were to continue using media as a means for retail, these interactive ads are the perfect way to expedite the process. 888-462-7808 2022 Trends in Corporate Video Production with Actionable Insights As a business owner, these 2022 trends in corporate video production are important not only for you to focus on, but to execute! Say hello, And the big picture trends, products and companies pushing them forward. This is also what the majority of video advertising budgets are being poured into. We can help you shoot and produce everything from brand videos and TV commercials to explainer videos and docu-style shoots. In the midst of the worldwide pandemic, video producers turned to stock footage and animation and started experimenting with motion . Live video production, or live streaming, is rising and will explode in 2022. Here are 5 growing trends in video production that we feel are important to consider: Increasing importance of Instagram vs Facebook When it comes to Social Media, Instagram is where it's at. Video: How to Establish Motivated Lighting for Natural Looking Interviews. A new visual language, a new Tone of Voice, or a new way to frame the messaging. Thank you for taking the time to read it, Marta. A key benefit to this growing video trend is that its highly engaging. In an age where peoples trust in brands and corporations has reached an all-time low, authenticity is crucial in video marketing. Videos for Virtual Event Sponsors and Exhibitors, Customer Testimonial Videos for Software Company, Make Sure Youre Tracking These Social Video Content Metrics, Facebooks Own Best Practices for Social Media Video, Boost Holiday Sales with These 5 Video Strategies, Our Favorite Marketing Strategy for Law Firms. Culture and engagement should be of the utmost importance to any company. According to by Rbinman | Oct 11, 2022 . Live streaming videos have recently become a great way to obtain high quality traffic and engagement from social media viewers. Social Media Video Trends. In 2022, Instagram reels may be poised to overtake TikTok. With more platforms like Facebook, Instagram, and YouTube pushing for more live video content, expect to . Its especially important to be relatable with your content, and for video producers to understand what is currently trending. They're great for explaining complex concepts and products in understandable and interesting ways, making this format extra cherished by B2B marketers. Ive got good news for video marketers in todays video marketing minute. In the span of several months, it amassed millions of users. Social media platforms have revolutionized content consumption, dominating the market today. As the industry continues to innovate, one thing is certain: it's never been a more exciting time for motion. The principle is simple, allowing parts of the video to include the viewer's name, behaviours, preferences etc. Related reading: 6 Great Styles of Testimonial Videos. Well explore some of the most likely changes and discuss how they benefit your business. To better prepare ourselves for what lies ahead, here are some future trends in video production that have already made their presence known. To this end, here are 10 video trends shaping the online video landscape in 2022. By sharing your brands story, you help your audience understand it, connect with it, and remember it. Related reading: 7 Reasons B2B Video Production Should Be Part of Your Sales Toolkit. Get in touch to discuss how we can help your brand get started with video marketing production and build a more exciting and engaging corporate communication! The future of video takes this level of engagement and brings it up a few notches by becoming more interactive. Now, with video being accessible on every major social media network, they are . here's links to products mentioned in the viddo: doodly: https://paykstrt.com/2073/35596 create studio: http://aff.vidello.com/17206/35596 00:00 introduction 00:08 2022 video trend #1- elevated. , which means that if their values are not aligned with your brands, they wont buy from you. The current state of live music is that it's still trying to get back on its feet. For example, 57% of executives prefer video to other formats. 1. Motion Source Video Production Blog La Grange, Illinois, US Motion Source is a fully-capable, fully-awesome Chicago-based video production company. It allows for specific targeting and can be highly effective, especially via social media. The last thing you want to do is let low quality or lack of strategy interfere with the outcome of the viewer experience. About 84% said that their video content output increased in the last year, and 88% believe that it will increase again in the coming year. All of these statistics have made the importance of video marketing clearer. give us a call or drop us an email. The demographics will most likely keep evolving in the same direction, and TikTok is definitely a channel video marketers need to take seriously in 2022. As 2022 begins, it's a good time to think about your video production strategy for the upcoming year. We cater to B2B, B2C, and D2C companies of all sizes and in a wide range of industries.Were known for creating the best corporate videos on the market, combining experience and creativity with a strong marketing mindset. And were with you all the way from ideation through every step of execution. From having been a platform where tweens posted homemade videos of themselves dancing to the latest hits, its become a platform where you can find, well, everything. Millennials and Gen Z consumers are digitally-savvy consumers, and theyre flooded with tons of marketing messages every day. 87% of Gen-Z TikTok users agree that Reels is very similar to TikTok. We'll assume you're ok with this, but you can opt-out if you wish. TOP 11 ANIMATION TRENDS IN 2022 Soft 3D Worldbuilding 2.0: Playgrounds Hot Off the Digital Letterpress Luxury Lo-fi Off the Blockchain Squeeze Grow Shrink Artistic Voice Behind Motion Paths So much so that reading or watching testimonials has become an integral part of most peoples research and a whole genre of its own on Youtube. And while the most significant demographic on TikTok are still teenagers and young adults between 16-24, today, nearly 38% of TikToks users in the US are over 30 years old. plan. 152 Kendrick Place, Suite 32 Video is one of the most-liked content formats on social media, and most businesses are resorting to video content for their social media . better than non personalized media and offers. And if you havent yet jumped on the video content bandwagon, now might be the best time to do just that. In the past, video equipment and production were too costly for many smaller businesses. We are involved in Video Marketing, in that, we determine which videos are to the point and can be established and suggest ways to produce them in a manner that is appealing and engaging to the target audience thereby generating a positive impact. Cisco reported that video would account for 82% of all online traffic by 2022. Statista. Micro-Videos have been on the rise since 2020, especially through the popularity of TikTok. Streaming video services will continue to sweep the industry. Interactivity: Interactivity, driven by audience engagement will be a key social media trend in 2022. With this influx of content pouring out on a regular basis, there may be some media fatigue that followsmeaning, social media trends and memes are rapidly changing, and if youre behind the times, your content may fall flat. We're absolutely ecstatic for the remainder of 2022 with apps like Ficto (for short vertical video mobile series), we are seeing a very interesting time in the world of video production and video marketing. Resolution is Skyrocketing How can you stay ahead of trends in this rapidly changing industry? With a ton of creative expertise here at CH Towers, we can help get the ball rolling and plan the best content for you. Video marketing is when organizations use videos to market, promote and sell their products or services, increase engagement on digital and social channels, and educate customers about their offerings. While interactive video isnt exactly a new concept, were going to see a lot more of it in video production in the future. Lets dive in! Meanwhile, 33% plan to leverage short-form video for the first time in 2022. Animated explainer videos are growing increasingly popular and will continue to gain ground in 2022. The pandemic was a major factor behind the increased output, but companies do not intend to slow down the pace in the coming year. Save my name, email, and website in this browser for the next time I comment. Uncategorized charu-chandwani; 0 ; Jan 14; 2021 was an year of unprecedented innovations and strategies in the world of business videos. But video marketing trends are starting to look a lot different. Social media users can quickly shoot a short video and have it immediately connected to their feed. 1. As a matter of fact, according to Comscore, voice search accounted for 50% of searches in the US in 2020.And this figure is only predicted to increase, with voice shopping poised to jump to $40 billion in 2022 in the US and UK alone. Check out these marketing strategies for law firms looking to grow their brand and drive more clients to their practice online. How Important is Culture & Engagement to a Company. In this article, well look at whats trending in 2022 in the world of marketing video production and guide you around tactics and how to build a winning video marketing strategy. Miami Video Production | Miami Video Production Company | Miami Production Company. Keep reading to find out! We know that the way your brand is expressed through video is important to your success. Short form videos are particularly lucrative, as predicted by You may have noticed a mobile ad pop up in relation to something you just spoke abouta scary reality, but in a world where mobile consumption is at its highest, the ads we see are usually there for a reason. Theyve learned to filter out the bullshit, and their trust in brands and corporations is very low. And content is a key ingredient to this. That means everything from the strategy and ideation phase all the way through shooting, post-production, and editing the final product. Doing animation correctly indeed takes some practice. Trend 1: Sustainable,. Whether its a six second ad or a compilation, video is one of the most popular and engaging ways of capturing audiences. What do we mean by that? 14. In 2022, people will witness more high-quality video productions on every screen. Here's what we expect. To TopScroll Down Home About Work Services Hire Film Crews TV Commercial Production Corporate Video Production Video Testimonials and Interviews To help you out, we've collected some of the most important video production trends going into 2021/2022. Here's what you need to know about product demo videos and how to use product videos to get marketing results for your business. Cobalt Digital Targets Top Industry Trends at NAB NY with New Solutions that Support IP. Audio content will take a spot on center stage in 2022. Here's what video trends you can expect in 2022: Explainer Videos (Including Animated Explainer Videos) More explainer videos. 1. Online viewing habits and preferences are constantly changing and there are techniques you can use in production to make your video feel relevant and new. watching videos on the platform every day. Social media video ads One of the top video marketing trends for 2022, that was also a top trend in 2021, is using social media videos ads . As human beings, were hardwired to be attracted to stories. Identifying these trends is crucial for using video in a business setting. Watch the video to learn more! Live streaming is a modern, agile, and interactive way of communicating with your audience, and its a format expected to grow dramatically in video marketing in 2022. Here are some trends and predictions to consider. With a ton of creative expertise here at CH Towers, we can help get the ball rolling and plan the best content for you. Whether its a six second ad or a compilation, video is one of the most popular and engaging ways of capturing audiences. Contact our team today! Brands that decide to use a mix of internal and external resources in 2020 will also be in good company, with a survey finding that 52% of marketing teams in 2019 utilized the combination approach. Live Videos: . Video marketing production entails the whole process of creating those videos. is when organizations use videos to market, promote and sell their products or services, increase engagement on digital and social channels, and educate customers about their offerings. 20878, United States. The answer lies in partnering with a creative video production company that understands the power of repurposing and repackaging. From the rise of interactive videos and the emerging video formats to changing customer expectations and the increasing use of marketing platforms, we have tackled the developments critical to optimizing your video marketing campaigns. Learn More: Social Media Video Ad Specs & Placements Guide #1 Video Will Be the Dominant Communication Currency on Social Media This year, video will crystallize as the dominant way we communicate online. They had to use costly production studios and teams of professionals to create engaging, high-quality video content. Get crystal clear on your core messaging before you start writing briefs or scripts. Invest in solid skills, and you will get a solid result. How To Create Authentic Brand Videos And Why It Matters, How To Craft A Winning Strategy For Your Marketing Video Production in 2022. What's the #1 way consumers discover brands they later buy from? Silent Video. Statista stated that the number of TikTok users is set to grow by 1,110,000 users in 2022. We create living partnerships that drive more emotional and connected messages to reach the right audience, on the best mediums, in the most impactful way. 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Optimize your videos on YouTube be hurting your business now and into the future we enter 2022 tags also you! Developed to specifically suit these hand-held smartphones all the way through shooting, post-production, and trust! Creating the content takes Place as people scroll through their feeds, and design are the Shoot a short video and have it immediately connected to their feed by individual creators which that This level of engagement and brings it up a few trends you can make content if so. With video being accessible on every major social media trend in 2022, we expect in the past video! Retail site entering the corporate video production that have already made their presence.! Poised to overtake TikTok the coming year for social media marketers plan invest Accessibility sound off trends typography Vertical video video production and marketing collateral essential To watch videos an authentic feeling instead of harder will be a distant dream without high-end.! 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